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Don't waste that gym membership!
Site Title
APP EVOLUTION
At first, we wanted to create a platform, which we called Habet, where the user would be able to improve himself/herself by setting up goals and dividing them into smaller and more manageable steps. Using Habet, the user sets his/her goal and picks a charity of their choice to donate to if the user is unable to complete their tasks. Each morning, the user would be reminded of both the big goal and the next step to take. At the end of the day, the user would be asked whether the days task was completed. If the task was not completed, the money that was put down would go to charity, otherwise, the app would congratulate the user on his/her progress. Because Habet relies on people's motivation to actively improve themselves, we looked at the self-help market to understand the characteristics of both the people in that category and the problems they experienced.
VISION
In an ideal world, DoIt will encourage more people to get and stay healthy while challenging their friends to do so as well. DoIt will be the primary device to make a visit to the gym more fun by bringing in friends and tracking the user's progress. DoIt by challenging and betting your friends to visit the gym as often as possible all while donating parts of their wins/losses to charity.
Long term, this could be a valuable asset for companies, like FitBit, that are struggling with user retention and usage since it creates value for users – it gives them a purpose to continue using their FitBit beyond the “oh, this is cool” phase.
Meet The Team
The team consists of students from Brandeis University. With expertises ranging from business to computer science. As students, we fully understand how hard it is to stay motivated to work out when we have exams piling up. We essentially created this app to get the perfect summer bod.